Within an industry that moves as fast as marketing, each new year comes with a new set of challenges. In fact, sometimes it feels like these new challenges present themselves more often than that. TrackMaven recently published a study, “The Content Marketing Paradox Revisited,” in which they examined 75.5 billion interactions, 22,957 brands and 50 … Continue reading TrackMaven Predicts the Marketing Headwinds in 2016
I’m a bit of a black sheep at Lush because I am not an early adopter; I’m more the bandwagon type. I wasn’t in the line for the first iPhone and I was not the first of my friends to join Facebook. I don’t have the patience to be there first, sitting through repairs, bug … Continue reading Why Your Content Strategy Requires SlideShare
At the end of 2015 Contently asked 632 marketers 25 questions about content marketing. The participants were from agencies that identified as B2B (31 per cent), B2C (18 per cent) or both (49 per cent). What did Contently find? For a start, a massive 73 per cent of those marketers had produced more content in … Continue reading Is More Content a Recipe for Success or Disaster?
A list of 2015's top 5 albums, that might not make the top 10.
I always hated the ‘selfie.’ I thought it to be a great stain on our generation, much like misogyny was on my parents. I always saw it as a complete reflection of our narcissistic culture, a habit that perfectly captured societies blatant self obsession. This may sound a touch strong, but I have always seen the power … Continue reading The Photo that Changed My Life